Session One: Branding and Crisis Communications: Adapting to Changing Times

In this age of 24/7 information, reaching an audience quickly, competently, and effectively is often the difference between success and failure. Managing brand-based communications for business and nonprofits in changing times is challenging, and Lolis Garcia-Baab illustrates techniques for successful messaging.


Our Speaker

headshot of Lolis Garcia-Babb If there’s a story to be told, she’s on it! Chief Marketing and Communications Officer Lolis Garcia-Babb joined the Girl Scouts of Central Texas team in November 2011. Originally brought in as a contractor for a six-month term, she rapidly turned her short stay into a permanent position. A longtime advocate for women and girls, Lolis has made strides, not only for herself, but for all women. Whether serving as a Girl Guide in her native Mexico, launching a radio talk show for women, creating an anti-bullying campaign and conference, Lolis has been an unrelenting warrior for girls and women’s equality and empowerment. Her passion for helping others is undeniable, and her goal is to educate others on how Girl Scouts transforms girls into women who become forces for good and catalysts of change in their communities.
When Lolis is not shattering glass ceilings, she spends time increasing community awareness and appreciation for Latin culture, serving with local nonprofits, and living life with her college sweetheart, Mike, and their two daughters.