Successful marketers continually adapt strategy to get ahead of the next great idea. But with so many options and new trends, what methods are best used when: video, live stream, animation, drone? And, how do we measure video success? Using a variety of examples, Kelly Shores shows how truly great video campaigns can be defined by a handful of common factors.
Kelly Shores is the co-founder and CEO of Sparksight, an Austin, Texas based video production company founded in 2007. Kelly’s background includes production for events, live television and commercials. Prior to Sparksight, Kelly worked for Vignette, a web content management software company where he learned the ins and outs of corporate marketing. He also worked in the studio at KXAN, the Austin NBC affiliate.
Kelly’s understanding of how to most effectively use video as part of a marketing strategy is what sets Sparksight apart from other video production agencies. Kelly enjoys mountain biking, snow boarding, flying radio control aircraft and, in college, he played competitive ultimate frisbee on the University of Texas club team.
Kelly is married to an amazing Canadian and has 2 children who are both budding young film makers!