2018 Session Two: You 2.0: From Beta to Launch

As Sheryl Sandberg pointed out in "Lean In," your career path is more jungle gym than ladder. Seeking professional success can take unexpected directions, and this panel’s conversation explores that next handhold and step-up in business. From nonprofit to storefront to digital backgrounds, these entrepreneurs find common ground through different–and inspiring–paths.


Our Moderator


Lani Rosales is the chief operating officer and news director at TheAmericanGenius.com, a national news organization dedicated to business news, insights, tools, and inspiration for small business owners, entrepreneurs, and professionals.

Rosales is the sharp-tongued founder of the Austin Digital Jobs (ADJ) Facebook Group, and Co-Founded the Big Ass Social Happy Hour (BASHH), a monthly networking event, both of which have massively improved the quality of connections in Austin.

She is a national speaker best known for her insight on career development, social media, technology, and if you're nice, economics or cussing.

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Our Panel

Seychelle Martinez-McDonald has spent her career building pathways for organizations navigating the intersection of nonprofit work and technology. Managing services for data collection/reporting system implementations for organizations such as United Way, YMCA/YWCA, Urban League, Catholic Charities, and state and federal programs for over seven years, Seychelle has seen first hand the incredible challenges that nonprofits face when making the effort to become more tech enabled - which include resource deficits, resistance to change, bureaucratic delays, and limited budgets. Her every goal is to help organizations successfully use technology through techniques such as thorough process planning, early adopter-engagement, and strong feedback loops so that nonprofits can maximize their impact.

Working with Community TechKnowledge, Inc., a midsize company that was acquired by one of the largest tech companies in the world, Vista Equity, to merge with Social Solutions Global, Seychelle gained critical experience participating directly in the process and preparing documentation, presenting directly to the buyers, and facilitating change within her organization. Seychelle spent two subsequent years with Social Solutions after the merger as a director with a focus on building scalable, streamlined tools that would jumpstart nonprofits data-collection efforts and propel them forward.

Seychelle now serves as product manager for MissionBox, Inc. a startup publication with over 500k visitors a year, regular grant programs and nearly 1000 best practice articles specifically focused on training, engaging, highlighting and connecting the nonprofit community. MissionBox has recently released MissionBox Engagement Communities™, a cloud-based content management, communication and collaboration platform intended to revolutionize nonprofit engagement efforts. Seychelle cannot wait to see this one catch fire!

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Rachel Clemens builds things. First, she built a career as a designer, working for some of the most recognizable names in advertising, including stints in London and Australia. Then, she returned to Austin, Texas and built Creative Suitcase–her own strategic communications firm. Over the next 11 years, Creative Suitcase helped organizations like United Way, Habitat for Humanity, The University of Texas, and countless others, raise money and awareness to improve their communities.

In late 2016, Creative Suitcase merged with TradeMark Media, and together they became Mighty Citizen. As the Chief Marketing Officer, Rachel splits her days between promoting Mighty Citizen's digital and marketing services and working directly with clients on their branding, marketing, and campaigns. She is also a frequent speaker at local and national conferences and events.

 

 

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Pei Lim is the owner and founder of The Paper + Craft Pantry. Her goal for her small business has always been simple: Provide our retail guests with the very best independently designed stationery and paper goods. And to host weekly creative workshops where our community can gather and learn from knowledgeable instructors.

As an avid lover of all things D.I.Y. and a small business champion, you can find her teaching workshops and sharing craft projects and small business knowledge on The Paper + Craft Pantry blog. Beyond the business world, you can also find her tending to her plants in her greenhouse, trying out new recipes in the kitchen or spending quality time with her husband and two pups!

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