Session Three: When Your Picture’s Worth a Thousand Words

How has the ever-increasing importance of and demand for visuals impacted digital and print communicators? Stephanie Carls (digital consumer electronics review, My Savvy Life), Jane Ko (food writer, A Taste of KoKo), and Sonja Sommerfeld (photo editor, Texas Parks & Wildlife Magazine) explore how images’ expanding role has affected what they do and how they communicate with their audience in this panel discussion moderated by Freelance Austin’s program chair Leah Fisher Nyfeler.


Our Moderator


Leah NyfelerLeah Fisher Nyfeler is the Programs Chair for Freelance Austin, a special interest group of Women Communicators of Austin.  Former editor in chief of Austin Fit Magazine, Leah happily wears a variety of freelancer hats (writer, editor, social media manipulator, and communications director for Top Trip Rentals).

 

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Our Panel

Stephanie Carls

Stephanie Carls is a speaker, video marketer, digital correspondent, and founder of My Savvy Life, a weekly YouTube video series. Specializing in consumer electronics, Stephanie helps you navigate new devices, apps, and tech tips to help you tap and swipe your way to a simpler and more “savvy life.” Her creative videos have landed features in The New York Times, NBC News, and Huffington Post. As a digital correspondent, Stephanie has represented brands at events like Chevrolet, Cottonelle, Marketwired, and even Nexersys on CBS' “The Doctors.” 

 

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Jane Ko

Jane Ko is the blogger behind A Taste of Koko, Austin's top food and travel blog. A Taste of Koko features the hottest restaurants and weekend getaways, and is the official restaurant expert for Visit Austin TX. A Taste of Koko has been featured in O Magazine, InStyle Magazine, OWN TV Network, and The New York Times.

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Sonja SommerfeldSonja Sommerfeld has always been passionate about photography, starting at an early age by playing with toy cameras and learning darkroom techniques in her bathroom. Her technical training started at Texas State University, where she majored in International Marketing and Fine Art Photography before earning a prestigious master’s degree in photography in Paris.

Before accepting the position of photo editor of Texas Parks & Wildlife magazine four years ago, she was freelancing photojournalism and editorial assignments as well as advertising clients for the better of 15 years.

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