Today's communicators strive to capture attention and get their messages across in the most consumable fashion. Audiences continue to become harder to influence because of the barrage of stimuli coming their way. We all know people read less than they used to, and that pictures do more with less. What's the role of language in this environment? If we cannot count on audiences to read, do we really need words?
Yvonne Tocquigny is a nationally respected branding specialist, recently named by FierceCMO to its annual list of Women to Watch in B2B Marketing. She was the founder and CEO of Tocquigny, an internationally recognized digital marketing firm, until selling the company in 2015 to Archer Malmo.
Today, she leads the Yvonne Tocquigny Branding Group, a brand consultancy focused on developing competitive messages and marketing for companies that want to be noticed and stand apart. Yvonne is a marketing / branding columnist for the Austin Business Journal, and is a frequent presenter at top industry events such as BMA, the largest B2B marketing conference in the world.
She regularly participates as a judge in the final round for the North American Effie Awards. Yvonne is a Founding Partner and mentor for Capital Factory, an Austin incubator for startup companies that draws business talent from across the country. She is also an inaugural member of the Advisory Council for the School of Undergraduate Studies at the University of Texas.